Client: Amnesty International USA
Studio: Opto Design
Initially, this project began with the creation of a typographic design system for all future Annual General Meetings. Compacting all the necessary information into one place, this system opened up the canvas to create campaigns based around the location and theme of the event, which is different every year. In 2010, the AGM was in New Orleans, with the theme "All rights for all people". Along with lots of new merchandise, I also created videos for the screens behind the stage.