Client: Ford Foundation
Studio: Opto Design
Ford Foundation is one of the oldest non-profits, created in 1936. After 72 years of not having a solid identity, they hired Opto to create their brand. The brand was revealed with the 2008 Annual Report to express Ford Foundations new look and feel, and strategy. The website was created by For Office Use Only, incorporating the system we created. www.fordfoundation.org
For their 75th anniversary, we created a new mark based on the logo, and created a more festive design for use in events they planned to have that year.