Client: KGB
Role: Design, Illustration
Art Direction: Todd Simmons; Wolff Olins
Proposed concept. KGB is a new web search engine, which bases itself on information and data collected from 411 calls (same company). Being that the word KGB has such strong associations with it (I'm Russian, so umm..), it needed to have a look so that its almost completely anti-(Russian)KGB. The idea with this direction, is that its like an "invisa-brand". You dont see it right away.. it's sort of hidden. This way it softens the original meaning of KGB. The content of the illustration or whatever it could be, would depend on cultural and news events. This is just one option, where it keeps growing and expanding with knowledge.
