Client: Frito Lay
Role: Design, Art Direction of photoshoot
Art Direction: Todd Simmons, Bill Darling; Wolff Olins
Photographer: Plamen Petkov
Food Stylist: Victoria Granoff
Chosen direction for the new healthy nut brand from Frito Lay. It's the second product Frito Lay has launched in over 30 years. Art directed photoshoot for the nuts. Launched in February '08, they now can be found at Target, CVS, Walmart and Sam's Club. What's your TrueNorth? www.truenorthnuts.com
: They call me the "nut wrangler"...