Client: New York Public Radio
Studio: Opto Design
I created the logo and identity system for On [The Media], a popular program on WNYC. By definition, the square brackets are used to enclose explanatory or missing material usually added by someone other than the original author, which made total sense to use for OTM because their shows are all about digging deeper into the news, exploring, and finding out the truth behind it. I did not do the website, but you can see the brand come alive in it.